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COVER STORY
Let's Build Something Amazing Together!
On a mission to turn your company into a magnet for loyal clients? This is the perfect place to start.
No matter what stage your company is in, you'll need to begin with a solid strategy as an anchor for your marketing journey.
After getting to know you well, we'll do the heavy lifting to develop a thorough strategy that we'll weave through each stage of our work together. This plan will:
Define Your Ideal Clients
We'll pinpoint exactly who is ready to buy your products or services, ensuring your message resonates with those who matter most.
Incorporate your worldview, values, and mission
Your business is a reflection of you and the way you seek to add value to your community. With messaging that's tapped into that mission, the right people will be drawn in.
turn their curiosity into cashflow
We’ll design a blueprint that smoothly transitions your audience from intrigued followers to active, paying clients—making the path to conversion feel natural and effortless.
CULTURE
Phase 1: Building Your Digital Foundation
Website Development
When you're thinking about setting up a strong foundation for your marketing, you'll want to start with a website that represents your company well and resonates with your ideal clientele.
Whether we need to start from scratch or simply just enhance what you already have, we'll want to get this step right because this is where people will decide if they trust and need your offering.
Our team can help you with branding, web development, graphic design, and content at this crucial stage.
Establish a Social Media Presence
As we're laying this foundation, we'll want to make sure you're on the right social media platforms. A professional and engaging LinkedIn page is a great place to start. From there, our social team will coach you on other platforms that make the most sense in reaching your clientele.
This will help create a quick path in sharing your story and company with the right people!
ARTS & STYLE
Phase 2: Amplify Your Brand & Grow Your Community
Ongoing Social Media Support
With the right messaging across the right social platforms, you can capture people's attention and organically build trust and interest. We have specialists across each category who will help you create strategy and content geared toward authenticity, consistency, and excitement! This includes LinkedIn, Instagram, Pinterest, TikTok, and Facebook posts, depending on your needs and industry.
Market Research Project
This is a clever way to build genuine trust and engagement between you and your community!
Our journalists will help you come up with an intriguing topic that you and your audience want to learn more about. We'll then interview and survey your clients, prospects, industry leaders, and more to put together a long-form article to share on your website and in small bites across your social media. The idea here is to get people we quote to earnestly share with their networks so the knowledge and interest can naturally grow & permeate within your community!
MONEY & Business
Phase 3: Sales Funnel Boost
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LinkedIn for Sales
Now that your LinkedIn content is grabbing people's attention, you'll want to make the most of it. Our managed service will help you grow your targeted LinkedIn connections quickly, and our team of writers will then help you convert those connections into one-on-one meetings!
You'll want to take advantage of this bestseller of ours to boost your ROI even more.
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HubSpot Build & Support
With all of these incoming leads, you'll want a way to keep track of them all. HubSpot offers 2 products that we can help you implement so that you never miss an opportunity.
Marketing Hub: Easily track and optimize all of your outreach.
Sales Hub: Create funnels from start to finish in the prospecting process so that every lead gets nurtured.
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Email Marketing
We'll help you use email to entice more leads and create a newsletter to keep your community connected and updated. Of course, there's finesse needed to make the most of it & our expertise will come in handy for that!
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Sales Materials
Your sales team will thank you for this one! Having branded, professional-looking brochures, one-pagers, presentations, proposals, and more is such a huge asset for your sales process.
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Thought Leadership
Now it's time to share your expertise and knowledge in creative ways that will level up your branding and will create a funnel system for revenue growth as well. Popular ideas for this include Masterclasses, E-books, White Papers & more.
Science
Funnel Approach
With pinpointed targeting and messaging, you'll be attracting the perfect clientele–but turning them into loyal, long-term clients will be key! This is why with each outreach, we'll be creating an easy path down your funnel.
It might help to think about it like this:
- The top of your funnel is where we'll draw people in (social media posts, email outreach, freebie offers, etc.).
- The next stage is where trust is developed. (great place for our Market Research Project, course, or even booking a one-on-one conversation)
- Further down the funnel is where you'll make the sale– whether that's via a product purchase or service agreement.
- But the funnel doesn't end there. You know as well as we do, it's not just about getting a one-time sale. If you want to scale your business, you'll also need to incorporate ways of keeping that client relationship alive and thriving.
Our content funnel approach is the best way to make sure that the slide down from top to bottom is effortless & smooth, setting your business up to grow and flourish.
Politics
Does your Marketing Team need a helping hand?
We've seen it plenty of times, marketing teams that want to deliver on lofty projects, but may not have the capacity or niche expertise to bring those visions to life.
We can be your support. Tag in our team wherever you need us and we'll make the collaboration process seamless!